PurColor
PurColor makes watching videos feel almost like you're there. It enables the TV to express a huge range of colors for optimal picture performance, and an immersive viewing experience.
Ultra Clean View
Ultra Clean View delivers high-quality images with less distortion, utilising an advanced algorithm to analyse original content and deliver improved detail.
Contrast Enhancer
Contrast Enhancer brings flat image to life by adjusting the contrast, offering outstanding picture quality with deeper depth.
Works with
Make your Samsung TV the heart of your connected smart home. Works with your compatible Bixby, Alexa, Google Assistant and SmartThings-enabled smart devices and home appliances.*
Amazon Alexa
Samsung TVs work with Alexa, making it easy to integrate with your Alexa-enabled devices. Ask Alexa to turn on your TV, change channels, control volume, and more.
Google Assistant
Now Samsung TV works with your Google Assistant to get more done hands-free. Change channels, adjust the volume, control playback and more with just your voice.
AirPlay 2
With AirPlay 2 built in, you can stream or share content from Apple devices to the big screen. Effortlessly play videos, music, photos and more from your iPhone, iPad and Mac on your Samsung TV.
